Features How It Works Pricing Contact Get Started

Stop Chasing Payments.
Get Paid Faster.

NudgePay automates your entire AR workflow — WhatsApp and email reminders that get clients to pay, without the awkward follow-up.

40%
Faster collections
1000+
Clients nudged
₹20L+
Invoices tracked
WhatsApp native
GST-ready invoicing
Zero manual follow-up
Now live for Enterprise
See how
The problem

You're burning hours chasing payments and overdue invoices

Every rupee outstanding is cash flow your business can't use. Most businesses chase the same invoices 3–5 times before getting paid.

47 days average DSO
Indian B2B businesses wait an average of 47 days to collect payment. That's 47 days of cash tied up in someone else's account while you fund operations.
3+ hours a day on follow-ups
Finance teams spend enormous time manually calling, emailing, and WhatsApp-ing clients. Time that could go into actual work. NudgePay handles every reminder automatically.
Awkward client relationships
Nobody likes asking for money. Repeated manual follow-ups damage relationships. NudgePay's polite, automated nudges keep things professional — clients pay on time without the friction.
No visibility into AR health
Spreadsheets and accounting software show you invoices. They don't show you which clients are about to become problems, or predict when you'll actually get paid.
What You Get

Everything you need.
Nothing you don’t.

NudgePay is not accounting software — it's a focused tool that does one thing extraordinarily well — getting your invoices paid faster. No bloat. No unnecessary complexity. Just results.
📄
GST Invoice Builder + Accounting Sync
Create invoices directly or sync from Tally, Zoho, QuickBooks. Full CGST, SGST, IGST, TDS support. No double entry.
Core Feature
🔔
Automated Nudge Sequences
Set your follow-up cadence once. NudgePay sends professionally worded WhatsApp + email reminders automatically, forever.
Most-loved Feature
📊
Live AR Dashboard
See every outstanding invoice, who owes you, how much, and for how long. Real-time. No spreadsheets.
Core Feature
💳
One-Tap Payment Links
UPI, NEFT, RTGS, IMPS, card — all embedded directly in the WhatsApp message. No login required.
Converts Faster
🧠
Client Payment Intelligence
Know who always pays late before you extend credit again. DTP scoring, payment history, estimated payment dates, and escalation markers for overdue invoices. Dispute flagging & vendor notification included.
Risk Protection
✅
Official WhatsApp Business API
Not a grey-market tool. Built on Meta’s official API with a verified business number. Compliant, reliable, and trusted by your clients.
Enterprise-grade
The process

From invoice to paid in four simple steps

1
Create or Sync Invoice
Raise invoices in NudgePay in under 60 seconds, or connect Tally, Zoho, or QuickBooks and let them sync automatically. No double entry.
2
Deliver via WhatsApp & Email
Your client gets the invoice on WhatsApp — the channel with 87% open rates in India. Email runs in parallel so no one misses it.
3
Auto-Nudge Sequence
NudgePay follows up automatically on your schedule — before due, on due date, and after — escalating over time so you get paid without lifting a finger.
4
Collect & Reconcile
The moment your client pays, NudgePay notifies all stakeholders, updates your AR dashboard, and refreshes your payment insights in real time.
Use cases

Works for any business that invoices

Whatever business you are in — if you send invoices and wait to get paid, NudgePay is for you.

✈️
Travel & Ticketing
High-frequency billing with tight credit cycles. NudgePay keeps every invoice on track, automatically, across hundreds of corporate clients.
High-VolumeShort Cycles
🎓
EdTech & Training
Fee reminders, instalment tracking, and batch invoicing for coaching centres, institutes, and corporate training firms.
Fee ManagementInstalments
📦
Agencies & Consultancies
Project milestone billing and retainer invoicing handled automatically. Spend your time on clients, not collecting from them.
Milestone BillingRetainers
🚚
Logistics & Supply Chain
AR ageing across hundreds of transporter and vendor accounts. Real-time visibility into who's paid and who needs chasing.
AR AgeingMulti-vendor
⚖️
Professional Services
Law firms, accounting firms, and consultancies use NudgePay to deliver fee notes and follow up professionally without damaging client relationships.
Fee NotesCompliance Ready
🏘️
Real Estate Rentals
Monthly rent reminders across multiple properties, tenants, and owners — all automated, all tracked, all reconciled in one dashboard.
Rent RemindersMulti-Property
The Alternative

Still doing it the old way?

Here’s an honest comparison of what manual follow-up costs you vs. what NudgePay delivers.

What you’re comparing
NudgePay
Manual / Email
Time spent asking for payment
✓ Zero (automated)
15–30 min of follow-up
Average days to collect
✓ 14 days
47 days
Client open rate
✓ 87% (WhatsApp)
18% (email)
GST-compliant invoices
✓ Built-in
Manual / separate tool
Accounting software sync
✓ Tally, Zoho, QB
✕ Copy-paste
Payment reconciliation
✓ Automatic
Manual every time
Awkward client conversations
✓ None. Ever.
Constant
Setup cost
✓ ₹0
Your time (∞)
Real Results

What businesses say after
their first 30 days

We’ve Heard It All

Still on the fence?
Fair enough.

“We already use Tally / Zoho for invoicing.”
NudgePay connects to Tally, Zoho, QuickBooks, and other accounting software. Your invoices sync across automatically. You don’t change how you work — you just stop chasing payments manually.
“Our clients won’t respond to WhatsApp messages.”
87% of Indians read WhatsApp messages within minutes. Our customers consistently report 3× faster collection compared to email alone. Your clients will respond — because WhatsApp is where they live.
“We’re too small / too big for this.”
NudgePay works for businesses sending 5 invoices a month or 5,000. The Starter plan covers small teams. Enterprise handles bulk dispatch to hundreds of clients simultaneously.
“Setup sounds complicated. We don’t have IT.”
The average setup time is under 10 minutes. You connect your accounting software (or just start creating invoices), configure your nudge schedule, and you’re live. No IT team. No technical knowledge required.
“What if my clients complain about the messages?”
NudgePay messages are professional, polite, and personalised. They come from your verified number. Customers tell us their clients actually appreciate the clear, proactive communication — it removes ambiguity.
“₹399/month feels like an extra cost.”
If NudgePay helps you collect just one ₹50,000 invoice 30 days earlier, the ROI is already 125× your monthly subscription. Most customers see results in the first week.
Pricing

Simple pricing, no surprises

No hidden fees. No cut of your payments. Just straightforward pricing that grows with your business.

  Save 25% Save 50%
Starter
Core Features
Send up to 20 invoices
Manual payment tracking
Recurring invoices
Pick your reminder tone (for each invoice)
Reminders & Nudges
5 automatic nudges per invoice
Analytics & Support
Simple Business Analytics
Support requests on the platform (24h response)
Referral Bonuses
Monthly plan: 15 days bonus (both referrer & referee)
Quarterly plan: 1 month bonus (both referrer & referee)
Annual plan: 2 months bonus (both referrer & referee)
Start Now
Enterprise
Tailored to your needs
Advanced workflows, custom integrations, and dedicated support for scaling teams.
Learn More Contact Us
FAQ

Questions we get asked a lot

Yes. NudgePay is built on the official WhatsApp Business API — all messages are policy-compliant, delivered through a verified business number, and use pre-approved templates. No risk of account bans from unofficial automation tools.
NudgePay currently integrates natively with Zoho Books (more being added). Enterprise customers can request custom ERP integrations via our API. Zapier and Make connections are also available for no-code workflows.
When a payment is received and marked paid — NudgePay notifies relevant stakeholders, and syncs the status back to your connected accounting software. No manual reconciliation required.
NudgePay uses bank-grade encryption (AES-256) for all data at rest and TLS 1.3 for data in transit. We do not store or process payment credentials — all payments are made directly by clients to service providers.
No long-term contracts on Starter or Growth plans. You can cancel or change your plan at any time — no questions asked. Enterprise plans involve a service agreement tailored to your requirements.
See all FAQs