NudgePay runs your entire accounts receivable workflow. Polite WhatsApp and email nudges that get clients to pay, a live AR dashboard, and payment intelligence, all on autopilot.
47 → 14 days average DSO87% WhatsApp open rate₹84L recovered in week one1,000+ clients nudgedZero manual follow-upsOfficial WhatsApp Business API47 → 14 days average DSO87% WhatsApp open rate₹84L recovered in week one1,000+ clients nudgedZero manual follow-upsOfficial WhatsApp Business API
The problem
You are burning hours chasing payments and overdue invoices
Every rupee outstanding is cash flow your business cannot use. Most businesses chase the same invoice three to five times before it clears.
47 days
Average DSO in Indian B2B
Businesses wait around 47 days to collect. That is 47 days of your cash funding someone else's operations while you fund yours.
3+ hrs/day
Lost to manual follow-up
Finance teams spend real hours calling, emailing, and messaging clients. NudgePay handles every reminder automatically instead.
5× asks
Awkward client relationships
Nobody likes asking for money, and repeated manual chasing strains relationships. Polite automated nudges keep it professional.
0 visibility
No read on AR health
Spreadsheets show you invoices. They do not show you which clients are about to become a problem, or when you will actually get paid.
What you get
Everything you need. Nothing you do not.
NudgePay is not accounting software. It is a focused tool that does one thing extraordinarily well: getting your invoices paid faster. No bloat, no busywork, just results.
Core
GST invoice builder and sync
Create invoices in NudgePay or sync from Tally, Zoho, and QuickBooks. Full CGST, SGST, IGST, and TDS support. No double entry.
Most loved
Automated nudge sequences
Set your cadence once. NudgePay sends professionally worded WhatsApp and email reminders on schedule, forever, without you lifting a finger.
Core
Live AR dashboard
Every outstanding invoice in one place: who owes you, how much, and for how long. Real time, no spreadsheets.
Converts faster
One-tap payment links
UPI, NEFT, RTGS, IMPS, and card, all embedded directly in the WhatsApp message. No login required for your client.
Risk cover
Client payment intelligence
Know who always pays late before you extend credit again. Days-to-pay scoring, payment history, estimated pay dates, and escalation flags.
Enterprise grade
Official WhatsApp Business API
Not a grey-market tool. Built on Meta's official API with a verified business number. Compliant, reliable, and trusted by your clients.
How it works
From invoice to paid, in four steps
You keep billing exactly as you do today. NudgePay runs the collection in the background.
1
Create or sync
Raise an invoice in under 60 seconds, or connect Tally, Zoho, or QuickBooks and let them sync automatically. No double entry.
2
Deliver
Your client gets the invoice on WhatsApp, the channel with an 87% open rate in India. Email runs in parallel so nobody misses it.
3
Auto-nudge
NudgePay follows up before due, on the due date, and after, escalating over time so you get paid without chasing.
4
Collect and reconcile
The moment your client pays, NudgePay notifies stakeholders, updates the dashboard, and refreshes your insights in real time.
The alternative
Still doing it the old way?
An honest comparison of what manual follow-up costs you, next to what NudgePay delivers.
What you are comparing
NudgePay
Manual / Email
Time spent asking for payment
Zero, automated
15 to 30 min per invoice
Average days to collect
Around 14 days
Around 47 days
Client open rate
87% on WhatsApp
18% on email
GST-compliant invoices
Built in
Separate tool
Accounting sync
Tally, Zoho, QuickBooks
Copy and paste
Payment reconciliation
Automatic
Manual every time
Awkward client conversations
None, ever
Constant
Pricing
Simple pricing, no surprises
No hidden fees. No cut of your payments. Straightforward pricing that grows with you.
Starter
For small teams putting collections on autopilot for the first time.
Finance teams that swapped manual chasing for NudgePay, in their own words.
DSO 63 → 27 days
"We went from chasing payments for 63 days to collecting in 27. Clients see the WhatsApp and email reminders and pay the same day. We should have done this two years ago."
MA
CFOMumbai ad agency
₹84L recovered in week one
"We recovered ₹84 lakh within the first week. NudgePay automated our entire follow-up across WhatsApp and email, so our finance team finally focuses on finance, not chasing."
CL
CFOCorporate law firm
DSO 20 → 12 days
"Connected to our accounting software in 15 minutes. Every invoice syncs and reminders fire without any manual step. Our DSO dropped from 20 to 12 days."
TT
Finance ManagerTicketing company
FAQ
Questions we get asked a lot
Is NudgePay compliant with WhatsApp's Business API policies?
Yes. NudgePay is built on the official WhatsApp Business API. Every message is policy-compliant, delivered through a verified business number, and uses pre-approved templates. There is no risk of account bans from unofficial automation.
Can NudgePay connect to our existing accounting software?
NudgePay integrates natively with Zoho Books, with more being added. Enterprise customers can request custom ERP integrations via our API, and Zapier or Make connections are available for no-code workflows.
How does payment reconciliation work?
When a payment is received and marked paid, NudgePay notifies the relevant stakeholders and syncs the status back to your connected accounting software. No manual reconciliation required.
Is our financial data secure?
NudgePay uses AES-256 encryption for data at rest and TLS 1.3 in transit. We never store or process payment credentials. All payments are made directly by your clients to their payment methods.
Is there a contract, or can I cancel anytime?
No long-term contract on Starter or Pro. Cancel or change your plan anytime, no questions asked. Enterprise plans involve a service agreement tailored to your requirements.